IPL chairman Arun Dhumal has urged cricketers to keep their attention firmly on performances during tournaments, warning that social media activity—especially filming and posting reels while games are ongoing—can easily become a distraction. While he acknowledged that platforms and online engagement have become part of modern sport, Dhumal argued that players need to manage their time and priorities so that high-pressure competitions like the IPL remain the main focus.
In support of his point, Dhumal highlighted the example of Virat Kohli, a batter with one of the biggest fan followings in the sport, yet someone who continues to concentrate on his role when the tournament stakes are highest. “Cricketers should focus on realities rather than reels,” Dhumal said, adding that Kohli’s attention on the field has translated into results through his performances, not through online content. He also appealed to players to avoid getting involved in making reels during an ongoing tournament, stressing that the environment in the IPL demands full mental and physical commitment.
Dhumal’s comments arrive as scrutiny has intensified around what players post and how they present themselves online during the IPL 2026 season. The renewed debate has been fuelled by recent controversies involving behind-the-scenes videos and informal clips that spread quickly on social media.
One case involved Arshdeep Singh, after reports claimed the BCCI had warned him over vlogging content that included fellow players. A travel vlog, according to the reports, showed Yuzvendra Chahal vaping during a team flight to Hyderabad. Clips from that vlog reportedly went viral before the original upload was allegedly edited, prompting further reaction and renewed questions about player conduct off the field.
There was also criticism after a Snapchat video featuring Tilak Varma circulated online. In the clip, Arshdeep made a joke referring to Tilak as “andhere” and suggested he should apply sunscreen. Several users criticised the remark, arguing that it carried racist undertones rather than being harmless banter.
With these incidents back in the spotlight, attention has shifted again to how players behave and communicate during the IPL season, particularly when content is created and shared in the heat of tournament schedules. Earlier this month, the BCCI was also reported to have circulated new operational and security guidance to all 10 franchises, with the advisory covering areas such as social media conduct, anti-corruption procedures, restrictions around smoking and vaping, and expectations for player behaviour throughout the competition.
