Yuvraj Singh is set to feature in the inaugural T20 franchise-style league planned for Saudi Arabia, with the country’s cricket governing body granting approval for the project. The initiative, backed through South Asia Network Ltd (SAN), will be run in partnership with Unique Sports Group—who are working under Yuvraj’s mentorship—and Prolithic Talent Agency.
First T20 franchise venture in Saudi Arabia
The new competition is scheduled for the second week of October this year. It will be contested by six teams and will carry the name Dunes T20 League, marking what the organisers describe as a landmark effort to expand the sport within the Kingdom.
- League name: Dunes T20 League
- Teams: Six
- Timing: Second week of October (this year)
- Key participants: SAN, Unique Sports Group (with Yuvraj’s mentorship), and Prolithic Talent Agency
What the organisers say the league will achieve
In a statement, the organisers highlighted the league’s role in accelerating cricket’s development across the region while also delivering a high-quality product for audiences beyond Saudi Arabia. They also stressed that the tournament is designed to create pathways for both upcoming local players and more established names, alongside the involvement of cricketing legends.
- Drive cricket’s growth across Saudi Arabia and the wider region
- Create opportunities for emerging local players as well as recognised talent
- Offer a “world-class” sporting and entertainment experience for global viewers
- Include legends of the game expected to take part
Yuvraj Singh’s role and his reaction
Yuvraj Singh will serve as the league’s brand ambassador. Speaking about joining the project at a moment he described as exciting for Saudi cricket, he said the league has both the vision and the ambition to develop the sport in a new market, while simultaneously giving local emerging players a chance to showcase their skills and attracting fans with an authentic cricketing experience.
He also pointed to the “even more” inspiring aspect of the concept: the chance to see senior international figures come together with rising talent, with the goal of motivating the next generation of players. Yuvraj added that he is looking forward to helping shape something that can make a lasting impact on cricket in the region.
SAN’s statement on the partnership
On behalf of SAN Ltd, a spokesperson called the collaboration a defining moment for the growth of cricket in Saudi Arabia. The spokesperson said that with the support of the Saudi Arabian Cricket Federation, the partners—Unique Sports Group and Prolithic—aim to put together an exciting T20 league that draws global players and creates enduring sporting and commercial value.
- Partnership framed as a turning point for cricket development in Saudi Arabia
- Saudi Arabian Cricket Federation’s backing noted
- Goal to attract global talent to the T20 league
- Focus on building lasting sporting and commercial benefits
