{"id":13981,"date":"2026-06-03T09:43:14","date_gmt":"2026-06-03T09:43:14","guid":{"rendered":"https:\/\/1win.za.com\/ipl\/lalit-modi-claims-world-crickets-economy-revolves-around-india"},"modified":"2026-06-03T09:43:14","modified_gmt":"2026-06-03T09:43:14","slug":"lalit-modi-claims-world-crickets-economy-revolves-around-india","status":"publish","type":"post","link":"https:\/\/1win.za.com\/ipl\/lalit-modi-claims-world-crickets-economy-revolves-around-india","title":{"rendered":"Lalit Modi Claims World Cricket\u2019s Economy Revolves Around India"},"content":{"rendered":"<p>Lalit Modi, the former IPL commissioner, has put India at the centre of world cricket\u2019s business and scheduling logic, arguing that the sport\u2019s global economy effectively orbits the Indian market. Speaking on Wisden Cricket\u2019s podcast <em>The Scoop<\/em>, the ex-IPL chief said international cricket cannot truly sustain itself without India\u2019s involvement.<\/p>\n<h3>Quick facts<\/h3>\n<ul>\n<li>Lalit Modi said the global cricket economy revolves around India and that there is \u201cno FTP without India.\u201d<\/li>\n<li>He argued other nations want to play India because of the commercial value of those contests.<\/li>\n<li>Modi warned that countries should not be forced to send their strongest XI for every series, citing player workload.<\/li>\n<li>He claimed the future of cricket is shifting toward club-based competitions as the ICC\u2019s business model changes.<\/li>\n<li>Modi compared cricket\u2019s calendar problem to football\u2019s model and suggested reducing the frequency of major global tournaments.<\/li>\n<li>He proposed a four-year cycle for major ICC events, with the T20 World Cup beginning two years into a new cycle.<\/li>\n<\/ul>\n<p>Modi, who has been living mainly in London since leaving India in May 2010, discussed everything from the influence of Indian cricket to the structure of the Future Tours Programme (FTP), and even how cricket\u2019s commercial mechanics compare with football. He framed the timing of matches as a key factor, noting that English scheduling typically peaks from May through September, while India\u2019s most lucrative window he identified is October through February.<\/p>\n<p>In his view, that calendar alignment helps explain why other cricketing markets are drawn to India. He said no country can replicate the same traction without access to the Indian audience and commercial ecosystem, adding that England\u2019s dominance in its summer months is tied to the broader market rhythm.<\/p>\n<h3>India\u2019s pull and player workload<\/h3>\n<p>Modi also argued that every cricket nation wants fixtures against India because they carry significant financial appeal. He stressed that India does not need to field its top group for every assignment, warning against a model that effectively demands constant \u201cA-team\u201d participation.<\/p>\n<p>His argument was blunt: overplaying elite players is unsustainable. Modi pointed to the limited number of playing days available to teams and compared it with football, saying even a superstar like Lionel Messi does not feature in every match for Argentina. He suggested that if India\u2019s squads are rotated\u2014Team A, Team B, and so on\u2014then the competition balance can be maintained, even if it may not create the same level of immediate pull as top-level matchups.<\/p>\n<p>Modi\u2019s message was that cricket boards and the ICC must protect player welfare and workload while preserving the commercial engine behind marquee India fixtures. In that framework, he implied that demanding maximum-strength squads for every series is both unrealistic and damaging to long-term sustainability.<\/p>\n<h3>Club cricket over traditional international structures<\/h3>\n<p>Turning to the sport\u2019s future, Modi claimed the biggest momentum is shifting toward club cricket rather than traditional international formats. He said the \u201ctraction\u201d will be found in domestic and franchise-style competitions whether India plays or not, and argued that the ICC\u2019s role should be to grow that ecosystem.<\/p>\n<p>He then criticised the ICC\u2019s current business framing, saying the organisation\u2019s model is built around consolidating rights from member countries to enhance media value and managing the sport in a globally transparent way. However, Modi\u2019s point was that the underlying market dynamics have moved\u2014meaning the ICC must adapt because the centre of gravity is increasingly commercial club competitions.<\/p>\n<p>Modi added that the sport is entering a phase where organisational and commercial thinking can no longer rely only on the legacy international structure. Instead, he said cricket\u2019s modern audience behaviours and revenue drivers are aligning more closely with franchise and club models.<\/p>\n<h3>Learning from football\u2019s tournament calendar<\/h3>\n<p>For the calendar debate, Modi drew a direct comparison with football\u2019s governing body FIFA. He suggested cricket should adopt a similar approach: build major events into a longer cycle rather than stacking multiple global tournaments too frequently across formats.<\/p>\n<p>He noted that FIFA\u2019s biggest global event arrives every four years and argued that cricket should avoid spreading the workload by staging a T20 World Cup, an ODI World Cup, and a Test World Cup repeatedly on a yearly basis. Modi said this is precisely where the \u201cwindow\u201d problem emerges\u2014too many events compress the scheduling space and strain the sport\u2019s calendar logic.<\/p>\n<p>Modi went further by proposing a four-year rhythm for major ICC events, echoing the international football calendar. He suggested concentrating on the Olympics first\u2014held every four years\u2014and then starting the next cycle by introducing a T20 World Cup two years into that period. He said this approach would be easier to sustain and compared it with football\u2019s alternate-year cadence where applicable.<\/p>\n<p>He also criticised the FTP as being structured on a yearly basis, arguing that cricket should follow the football example rather than continuing with the current scheduling frequency. In his view, adjusting the cycle length would reduce pressure on teams while keeping cricket\u2019s biggest tournaments commercially strong.<\/p>\n<p>Modi finished by arguing that cricket is now big enough to learn from football\u2019s decades of commercial and organisational evolution. He said cricket is becoming comparable to football in scale, and if that is the case, then the sport does not need to \u201creinvent the wheel\u201d after football has already worked through the blueprint for global growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lalit Modi, the former IPL commissioner, has put India at the centre of world cricket\u2019s business and scheduling logic, arguing that the sport\u2019s global economy&hellip;<\/p>\n","protected":false},"author":4,"featured_media":13980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"IPL News: Lalit Modi Says Cricket Economy Revolves on India","_yoast_wpseo_metadesc":"Lalit Modi says world cricket\u2019s economy revolves around India, claiming there\u2019s \u201cno FTP without India\u201d as he explains how scheduling and business depend on the market.","footnotes":""},"categories":[2],"tags":[],"class_list":["post-13981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPL News: Lalit Modi Says Cricket Economy Revolves on India<\/title>\n<meta name=\"description\" content=\"Lalit Modi says world cricket\u2019s economy revolves around India, claiming there\u2019s \u201cno FTP without India\u201d as he explains how scheduling and business depend on the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1win.za.com\/ipl\/lalit-modi-claims-world-crickets-economy-revolves-around-india\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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